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Use your competitive edge in marketing campaigns

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In brand marketing, research has found that consumers decide to click through to your website in less than two seconds. That means you must grab the customer in the first words of the ad and use competitive language to differentiate your product.

If you do not know why people click through to your business, you can:

• Poll your online audience.

• Explore common words in your hashtags, mentions and reviews.

Very few businesses are completely unique in their offerings to consumers, however, using competitive language first to highlight your uniqueness is the secret to cashing in on your online marketing campaigns.

Patricia Mills, C2 Communications

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