Business

Are your promotions going out to social media channels when customers are online? Don’t post and get lost in feed clutter. Research shows the best times and days to post on the various social platforms are:

SWFL entrepreneurs and small businesses have a new resource to help them learn and grow. The Southwest Florida Community Foundation and City of Fort Myers have partnered with SecondMuse to launch a community-sourced business incubator.

Every day we proofread something at home, work or school. When you are ready to edit your work, keep these tips in mind, and become a better writer.

As a business leader, you probably have a set of core personal and professional values that you live by. As members of the Public Relations Society of America (PRSA), we follow the organization’s ethics code in everything we do.

On a recent trip to Nashville, I visited an intimate live music venue that made me feel like I was sitting in someone’s living room. This was such a unique music experience that it made me search locally for similar venues.

In an ever-growing social market, digital marketers must keep content in mind when posting to platforms.

You’d never tell your clients or customers to get lost, right? But if your business or office is in a big complex or well off a main roadway, maybe they are getting lost trying to find you.

Hemp farming may take a new direction, with positive impacts on Florida’s agricultural exports. Hemp is used in making rope, clothing, animal feed and building products. Lawmakers are hopeful that this crop will help North Florida’s timber industry, which suffered greatly after Hurricane Michael.

Have you ever tried to work with a company, but there just wasn’t a trust and synergy? It is possible that your values weren’t in alignment.

Businesses without a solid succession plan roll the dice each time an employee in a leadership role retires or moves on. But leadership is nothing to leave to chance, and sooner or later, lady luck runs out.