Business

The SWFL 100 took a field trip to find an over-the-top frozen treat to cool off from this summer heat. We stumbled upon the Tipsy Cow, which offers something much more special than an average scoop of ice cream.

Brand marketing is more than recognizing the logo or catchphrase. Entrepreneurs should explore each aspect of their brand’s identity when developing the baseline for a brand profile.

Looking for a cold pick-me-up? Beat the heat and the afternoon lag with a cool caffeine drink this summer. Here are my top three iced caffeine drinks in Southwest Florida:

In brand marketing, research has found that consumers decide to click through to your website in less than two seconds. That means you must grab the customer in the first words of the ad and use competitive language to differentiate your product.

This day-venture is a life-changing experience. ECHO Global Farm is passionately fighting to end world hunger. Researchers are creating appropriate technologies for farmers around the world to overcome environmental barriers that families face.

Cause-related marketing has become increasingly popular with big-name brands in recent years. As you look for ways to incorporate social awareness into your marketing, consider testing the waters using these tips.

We exist in a largely digital community where it’s easy to offer product and service opinions through a comment on social media. Online surveys offer organizations measurable and actionable tools for obtaining input on products and services.

Career mentorship is an invaluable experience that can bring you to new professional heights that would be impossible to reach alone. Working with a mentor can also lead to personal growth.

Whether it’s meeting new people or giving back, young professionals are looking for ways to connect with like-minded people and make an impact.

Earlier this year, I was working on a big project that demanded tons of data crunching and required what seemed like endless creativity.