Reputations

Brand marketing is more than recognizing the logo or catchphrase. Entrepreneurs should explore each aspect of their brand’s identity when developing the baseline for a brand profile.

Cause-related marketing has become increasingly popular with big-name brands in recent years. As you look for ways to incorporate social awareness into your marketing, consider testing the waters using these tips.

Recruiters and customers are searching for you and evaluating your brand based on what they find. Enhance your brand by remembering these key points:

Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.

In a society striving to determine the difference between information and misinformation, the work of a public affairs specialist is to educate on behalf of business and organizations with public policy interests.

You’d never tell your clients or customers to get lost, right? But if your business or office is in a big complex or well off a main roadway, maybe they are getting lost trying to find you.

Have you ever tried to work with a company, but there just wasn’t a trust and synergy? It is possible that your values weren’t in alignment.

Have you ever been late to a meeting or wanted to show your appreciation to a team member but haven’t? Here are three reasons why the power of gratitude is important:

For Julie Pedretti, advocating for children and families in Southwest Florida is a dream job. As area director of community relations at Nicklaus Children’s Hospital, she advocates for the public interest so that families understand their pediatric care options.

With the internet, it is easy to design email signatures for Outlook or Google, but are you aware of what should and shouldn’t be inserted into an email signature?