Business Performance

In brand marketing, research has found that consumers decide to click through to your website in less than two seconds. That means you must grab the customer in the first words of the ad and use competitive language to differentiate your product.

We exist in a largely digital community where it’s easy to offer product and service opinions through a comment on social media. Online surveys offer organizations measurable and actionable tools for obtaining input on products and services.

Earlier this year, I was working on a big project that demanded tons of data crunching and required what seemed like endless creativity.

There is a difference between posting “just enough” and losing followers to audience fatigue. Different turnover rates on social network news feeds mean you should adjust the amount of content you publish.

Our busy season is winding down, and wow are we grateful for the dedicated staff that got us through. They worked long hours and went that extra mile. Now, they need a treat.

When you go to your search bar and type “greatest painter,” most of the time it yields a list that is all male. Pantene’s new tool seeks to remove male bias in online searches.

If your business uses email marketing, you’re probably always looking for ways to improve your open rate. These tips will help you to drive business, by generating more opens and click throughs:

As we approach Small Business Week, we wanted to share a SMART reminder about planning and systems for digital strategy in small business.

Are your promotions going out to social media channels when customers are online? Don’t post and get lost in feed clutter. Research shows the best times and days to post on the various social platforms are:

In an ever-growing social market, digital marketers must keep content in mind when posting to platforms.