Business Performance

New research shows 90 percent of marketers claim that their social media marketing efforts have increased exposure to their business.

Social media has not only been a useful tool for personal and commercial purposes, but it has proved its significance for government agencies in effectively reaching and engaging the public.

Looking for some fresh marketing strategies to include in your PR campaigns? Here are some trends in influencer marketing for you to incorporate into your strategy:• Interactive content – Post simple quizzes, games or raffles.

Krypto Investments is proud to partner and invest in Lime DAO, a member-owned, decentralized autonomous organization (DAO) being launched by TechStars alumni in the crypto and blockchain space.

Recent trends and statistics demonstrate that email marketing for lead generation is on the rise – but how fresh is this strategy? It depends if you consider 44 years “fresh.

Cyberattacks can have severe impacts on businesses and employees, including the loss of data, money, important documents and classified information.

Our communities and way of life are tied to the Gulf and the resources it provides. Industries in the “blue economy” brought in $115 billion in 2019, making the Gulf the highest grossing region nationwide (NOAA).

If the American Innovation and Choice Online Act is passed, there’s going to be more pain as the already-high prices will skyrocket leaving consumers and small businesses with fewer choices.

City Electric Supply’s Naples office recently celebrated 25 years of service in Southwest Florida.

Summer is here! Just as our predictable summer-pattern thunderstorms have arrived, now is the time to be brainstorming strategic marketing efforts for the 2022–2023 season.