Expand your reach this summer with brand partnerships

Collaboration with other individuals or businesses is an excellent source of brand growth. There are several benefits you can get from having the right partner, such as an increase in reach, as you are able to tap into your partner’s audience, engage with relevant industry experts and access to marketing resources.

While following popular trends can be a good start to your partnership campaign, there are valuable lessons to learn from past campaigns about creating partnerships that work:

• Soundtrack for Your Ride – Uber and Spotify

• Stratos – Go Pro and Red Bull

• Boardly – VICE and Vans

Learn more at c2-com.com.

– Cyndee Woolley, C2 Communications