Building your professional bio and brand

Recruiters and customers are searching for you and evaluating your brand based on what they find. Enhance your brand by remembering these key points:

• It may sound silly, but use proper punctuation throughout your bio. The simplest punctuation mistakes can kill your brand’s credibility. Make sure you’re following your company’s brand standards when it comes to name, logo usage and description. This will show you’re a team player.

• Take time to develop your professional accomplishments and values. This will help showcase the benefits you offer.

• Add your community involvement so that people can get to know your personal passions, too.

– Patricia Mills, C2 Communications