Brand marketing is more than recognizing the logo or catchphrase. Entrepreneurs should explore each aspect of their brand’s identity when developing the baseline for a brand profile.
• How do your core values and mission define your brand?
• What is the tone, voice and personality of your brand?
• Does your brand connect emotionally to the consumer?
Popular brands identify a set of human characteristics that make the product relatable and help consumers connect viscerally.
While branding your service will still include a logo and visual component, think about how can you add personality, utility and emotional connection with your brand marketing.