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In The State of Consumer Trends in 2023, researchers reveal that 64% of Gen Z and 59% of millennial consumers have discovered new products on social media, and 22% of Gen Z and 27% of millennials have purchased products directly from social media platforms.
Businesses looking to sell directly to their customers while fostering online customer interactions should start planning their social shops. If you are targeting older generations, you will find more active users and customers on Facebook Shop, while Gen Z and millennials are likely more active on TikTok Shop and Instagram Shop.
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– Cyndee Woolley, C2 Communications
