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Sensory words improve sales

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Incorporating sensory-based language helps your sales team make stronger connections, turning prospects into long-term clients.

Sensory-based language invokes the senses, making people see, hear or feel your words. It takes your prospects on a journey with you, because sensory language automatically triggers a response in the brain. It helps prospects relate to similar experiences, where they enjoyed or disliked a sensation.

Greg Schryer of Hubspot breaks down sensory words and phrases into three categories, to help inspire your creativity. Everyone has a dominant sensory style. Encourage your team to listen for clues and reflect the prospect’s style.

Cyndee Woolley, APR, C2 Communications

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