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Leveraging TikTok in your marketing plan

by The 100 Companies

From simple sing-a-longs, dances and dubs, TikTok has become a go-to marketing platform for creating successful campaigns such as Pepsi’s #ThatsWhatILike, which generated 13 billion views. Standard ads won’t work though, it’s important to find content creators that will collaborate and engage with your audience.

How can you tell who would be a good fit? Ruthlessly review profiles for content quality. The ideal collaborator would be excited about your industry and have plenty of high-quality, positive content to review. The number of their followers is less important than the consistency of their posting and their love for what you do.

– Jovana Cresta Duhaylungsod, C2 Communications

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The SWFL 100