Public Relations

From simple sing-a-longs, dances and dubs, TikTok has become a go-to marketing platform for creating successful campaigns such as Pepsi’s #ThatsWhatILike, which generated 13 billion views.

Imagine being able to identify and target ideal customers, then delivering your marketing messages directly to their phones and digital devices.

Although authenticity, credibility and influence are critical foundations of effective public relations, shifts in our culture have brought new ways to think through communications strategies.

It’s okay to have enemies in business. In fact, it just might be a recipe for success.

Recently a potential client asked, “Is PR a dying field?” My answer: Dead? No.

With so many companies transitioning to long-term remote work are business cards going to be a thing of the past? Fact is, people toss 88% of business cards within a week.

From crisis communication, public engagement, accurate messaging and even to save money, here are a few of the reasons why all forms of government must go social.

Are graduates walking off the stage and straight into your office? Done right, internships can be mutually beneficial.

Got writer’s block? Research shows there are specific ways to move past common roadblocks to creativity.

The Public Relations Society of America (PRSA), Gulf Coast Chapter will host President and CEO of NCH Healthcare System, Paul…