According to a study by Venturebeat, automated emails produced 180% higher conversion rates than bulk emails. Email automation allows you to send emails to your audience at the perfect moment through specific triggers.
When potential customers visit your website for the first time, they’re unlikely to purchase your products or services immediately. Most of the time, they are there to research your business before deciding. Using automated emails to introduce your business to your website visitors will help improve impression and conversions.
The most common automated emails include:
• Welcome emails
• Abandoned cart emails
• Triggered emails
Learn more at c2-com.com.