Email marketing is still relevant

Over the last 12 months, 77% of marketers have experienced an increase in email engagement. While marketing tools are expanding, email marketing and newsletters remain one of the leading tools to engage with your customers in the modern digital marketing age.

If you’re lost on how to start your email newsletter campaign, here are a few tips to keep in mind:

• Provide something of value.

• Support local news and events.

• Capture and reengage all of your visitors.

• Use list segmentation to customize messaging.

• Send weekly emails on Tuesdays.

Learn more about engaging more effectively with your customers through email marketing.

– Cyndee Woolley, APR, C2 Communications