According to one of my colleague’s social influencers, “If you aren’t making reels, you are showing your age.”
It’s true. Drafting videos can be time consuming for some of us, but it is much easier for the tech-savvy members of Generation Z. With a spending power over $140 billion, they are gaining influence in the market.
Born between 1996-2010, members of Gen Z are racially and ethnically diverse. They are also socially conscious, preferring to buy from businesses that have a clear mission and values.
Cultivate relationships where Gen Zers are spending the most time: YouTube, Instagram, TikTok and Snapchat.