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With season and the holidays fast approaching, you may be thinking about building more engagement with your emails.
Frankly, the best way to increase engagement is through consistent communication. People are more likely to read a monthly newsletter they expect than periodic emails.
Beyond that, you have to consider your readers’ receptivity and focus. People tend to be more focused on business topics earlier in the week and leisure-based news later in the week. Overall open rates also tend to be higher during the hours of 9 a.m.-noon and 1-3 p.m.
To learn more, head to C2-com.com.
– Cyndee Woolley, APR, C2 Communications
