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Keeping your community and customers in the loop about the great things you are doing builds awareness, trust and sustainable relationships. One of the best ways to reach your community is through a pro-active public relations plan with monthly press releases, such as:
• New product launches and business partnerships that educate the market about your company’s offerings.
• Welcoming new employees and celebrating awards, demonstrating growth and expertise in the market.
• Nonprofit donations, company volunteer projects and employee drives keep you connected to your community. Millennial and Gen Z have high expectations for genuine community involvement.
What news can you share?
– Cyndee Woolley, APR, C2 Communications
