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A media page, sometimes called a press page or media kit, is a valuable tool. Here’s why every website needs one:
1. It will allow journalists to easily find information or the photo/video assets they need. In today’s fast-moving media landscape, journalists turn stories quickly. Making information and graphics available helps ensure a company is included in the story.
2. If a journalist can’t find what they need, they might click over to a different website to find information, leaving the company with no media page out of the story.
3. Bonus: Press releases and other media page content are good for SEO.
– Kelsey Fiedler, The Alaska 100
