Promoting your business through social media is not only about creating or sharing content; it is equally important to strengthen your brand image through a consistent social media profile. It must contain all the relevant information that your audience must know. A well-maintained social media profile will improve your audience’s first impressions.
Your social media profiles must have consistent display names, captivating bios, relevant links and similar profile and cover photos that are aligned with your brand identity.
Interacting with other users and keeping your profile clear of inappropriate or irrelevant posts will also support your brand.
– Cyndee Woolley, C2 Communications