Are you leveraging the right strategies to improve your brand image and create connections? Here are a few tips to grow.
1. Niche pitching – instead of mass pitching, focus your efforts on connecting with publications that are specific to your business’s niche.
2. Personalized pitches – tailor your pitches depending on the publication’s identity, style, interests, and audience.
3. Diversify outreach with new channels – make use of other content mediums such as podcasts, blogs, newsletters, influencers, and more.
4. Balance between earned and owned media – don’t rely on just one, instead make efforts to gain both earned and owned media.
Read more at c2-com.com.
– Marie Gabrielle Patasin, C2 Communications