Home Business A 50-millisecond website improvement: Hero imagery to tell your brand story

A 50-millisecond website improvement: Hero imagery to tell your brand story

by The 100 Companies


50 milliseconds: that’s the time for a user to make an opinion about your website. Tell your brand story and decrease bounce rate by employing a hero image on your homepage.

According to Hubspot, 72% of customers would rather learn about products and services through video. If you’re not part of the 85% of businesses who are using video as a marketing tool, consider it for the future.

An excellent example of a compelling brand story is Ford’s a high-end construction firm video. One tip is to make it personal with imagery of human faces to naturally draw the eyes.

– Rebecca Wells, C2 Communications

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