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As companies pivot to a digital environment, part of that is figuring out how to keep clients and prospects engaged through a computer screen — cue conversational marketing.
Conversational marketing is what it sounds like — marketing through having conversations — which is what you’ve probably been doing since your business started! However, there are notable differences.
No more calls and follow-up appointments. Prospects want information on their own schedule, supplemented by real-time support, leading businesses to install chatbots to their websites. People far prefer this evolving technology to dreaded automated phone menus.
Learn more about why you should have this conversation here.
– Logan Armstrong, The Pittsburgh 100
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You are completely right. 2020 has been an interesting time for a lot of companies for sure. It has forced marketers to adopt more digital strategies and shift focus to optimizing your customer’s experiences on your website.
Customers and prospects want to access that demo, book a meeting or download that piece of content without the hassle of form fills and back-to-back email exchanges.
It’s why more and more companies choose conversational marketing as their solution. Here’s a 13-step guide to helping you choose the right chat platform for your website: https://blog.insent.ai/your-buyers-guide-to-choosing-the-right-chat-platform