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Consistency is key in content marketing. Businesses must push out high-quality content on a regular basis to build long-term brand value.
But who has time to create content daily or weekly?
In collaboration with our clients, we establish a monthly editorial calendar of content so that we can be prepared for upcoming story opportunities. Using simple office products like Excel, you can easily organize content to see what should be flagged for social media, newsletters or public relations outreach.
Editorial calendars are also great accountability tools that can help determine who is responsible for generating content and photos.
– Cyndee Woolley, APR, C2 Communications
