Home Editor's Columns Writing can bring clarity

Writing can bring clarity

by The 100 Companies

Before you turn to AI for your next blog or sales email, try taking an hour to write it yourself. While many of us struggle to find the time to write, the process can bring clarity for your broader sales and marketing efforts because you have to think through your audience.

When you regularly refine the profile of your best customer to understand their pain points and how you can best serve them, you can improve your return on investment. This process brings clarity in what products and services offer, messaging that resonates and marketing outreach that is more relevant.

Cyndee Woolley, C2 Communications

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