Home Editor's Columns No risky business? Think again

No risky business? Think again

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emergency plan

Your business doesn’t handle food that could go bad, chemicals that could explode or equipment that could malfunction, so you don’t need a crisis communications plan because nothing serious can go wrong, right?

Wrong. Gone are the days when a crisis plan was just for high-risk industries.

In today’s world, any business could be involved in a sudden and unexpected emergency that impacts its reputation, and even more seriously, involves injuries or casualties.

Having a good crisis communications plan in place before disaster strikes will keep employees and the public informed and help you maintain control of your business.

Stephanie Spell, C2 Communications

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