Your business doesn’t handle food that could go bad, chemicals that could explode or equipment that could malfunction, so you don’t need a crisis communications plan because nothing serious can go wrong, right?
Wrong. Gone are the days when a crisis plan was just for high-risk industries.
In today’s world, any business could be involved in a sudden and unexpected emergency that impacts its reputation, and even more seriously, involves injuries or casualties.
Having a good crisis communications plan in place before disaster strikes will keep employees and the public informed and help you maintain control of your business.