Home Editor's Columns Mom power: It’s in her wallet

Mom power: It’s in her wallet

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Moms are recognized and respected for all of the things they do, from the delivery room to the board room. Finally, the marketplace is recognizing the trillions of dollars of buying power that moms wield, and a recent marketing study found that moms control 83% of household purchases.

Today’s moms are not only breadwinners, family decision-makers and savvy shoppers, they are social media influencers, too. Researchers have found that when millennial moms post their product recommendations on social media, an average of 24 close friends pay attention and consider buying the same product.

Need buying advice? Ask a mom!

Stephanie Spell, C2 Communications

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