Best practices for Facebook ads

Facebook averages 1.45 billion active users each day from all walks of life, from students to CEOs. These handy hints will help connect you to the audience in your market, with ad content that works.

• Make it visual. Facebook algorithms treat correctly sized visual content favorably. This content is more likely to be shared than written content.

• Make content relevant to your specified audience. Remember you’re spending money when someone views or clicks, so make sure every dollar counts.

• Give a clear call-to-action. The ad viewer must know what next step you are asking them to make.

– Patricia Mills, C2 Communications