Home SWFL InsiderRecipes This might sound cheesy, but…

This might sound cheesy, but…

by The 100 Companies

No doubt about it, Floridians love Italian food, and Italian restaurants are everywhere. But did you know there is an effort going on right now to fight cheese fraud? Yep, it’s a thing.

Counterfeit parmesan sales are up to about $2 billion, nearly equaling numbers of the real deal and forcing the manufacturing company Parmigiano Reggiano to put trackers in 100,000 wheels of cheese.

“It protects against look-alike and sound-alike brands and has access to track-and-trace technology to protect itself in case of recalls and other issues,” says Joe Wagner, CEO of p-Chip Corporation.

We say “molto bene!”

– Vikki Locke, C2 Communications

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