No doubt about it, Floridians love Italian food, and Italian restaurants are everywhere. But did you know there is an effort going on right now to fight cheese fraud? Yep, it’s a thing.
Counterfeit parmesan sales are up to about $2 billion, nearly equaling numbers of the real deal and forcing the manufacturing company Parmigiano Reggiano to put trackers in 100,000 wheels of cheese.
“It protects against look-alike and sound-alike brands and has access to track-and-trace technology to protect itself in case of recalls and other issues,” says Joe Wagner, CEO of p-Chip Corporation.
We say “molto bene!”
– Vikki Locke, C2 Communications