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3 steps to confidence in a media interview

by The 100 Companies
television studio

A good on-camera interview all starts with one important element: confidence. Follow these steps to capture that feeling in your next meeting with the media.

1. Try the real thing: Even the best speakers can sweat under bright lights, so it’s best to practice. For our trainings, we use the Pittsburgh Videotech Center for real-life scenarios.

2. Succinctly seize the opportunity: It’s all about efficiency. Cut down your key messages to the essential points to make a good sound bite.

3. Expect the unexpected: Plan for “gotcha” questions. A “no comment” answer won’t cut it, so practice responses to everything.

Learn more here.

– Robin Rectenwald, The Pittsburgh 100

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