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The importance of user-generated content

by The 100 Companies
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You may have heard of user-generated content, or any form of content that has been posted by users on social media, but should you be using it in your marketing strategy? The answer is probably yes, and here’s why.

• Authenticity: Showing real people using your product or service can build trust in the brand.

• Showcases brand loyalty: Users that are showcasing your product or service are likely fans. Sharing these posts shows that you care about their experiences and encourages additional engagement by others.

• Builds up content calendar: Incorporating user-generated content within content calendars can save you time and stress.

Katie Cline, The Atlanta 100

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