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We’ve seen the number of companies known for their brand activism increase in recent years, and a new trend in corporate culture and customer engagement is emerging in 2019: the legislative brand. Going beyond raising awareness on issues, the legislative brand strategy is all about taking action.
Outdoor gear retailer Patagonia not only engaged customers recently in the fight to save public national monument lands from being sold; they sued the federal government to prevent the sale. Patagonia has also taken a stand locally, supporting the Captains for Clean Water with grant funding and a platform to engage more volunteers.
– Stephanie Spell, C2 Communications
