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Do you struggle with building good email marketing campaigns? Are you frustrated with seeing poor open rates month after month? Begin 2019 by sending emails to your list that create a background of relatedness and value.
Most companies only send emails when they are promoting products or events. Ensure that you are sending multiple relationship, content and promotional emails each month.
Relationship emails tell a relevant story about your company and tell people what you are up to in the community every month. Content emails give people value by providing practical tips or action items related to your specific field.
– Katie Armes, C2 Communications
