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At one time, public relations professionals were considered gatekeepers that held back the bad news, even if it meant compromising ethical standards.
In elevating the profession and professionalism, the PRSA Code of Ethics encourages public relations practitioners to protect the free flow of information, with a few caveats.
If you are the subject matter expert, you are responsible for ensuring that information is accurate and timely. If you aren’t the subject matter expert, you may not have the full picture and will contribute to fake news.
“Let me double-check that information” is the best answer, if you are unsure.
– Cyndee Woolley, APR, C2 Communications
