How to make your words pop

Looking to spice up your sales copy? Maybe make a product description more appealing or craft a compelling email that helps you sell your service?

• Use words that are charged with raw emotion or trigger sensory cues to take action.

• Emulate the way you speak in the way you write.

• Use rhyme and rhythm to make statements more memorable.

• Read your copy out loud, smooth out the copy and make it follow a rhythm.

• Engage your audience with a story about where the product came from, or how it solves a problem in their lives. People can relate to stories.

– Patricia C. Mills, C2 Communications