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Email marketing: The often-overlooked frontier

by The 100 Companies
Email marketing: The often-overlooked frontier

According to DMA, for every $1 you spend on email marketing, you can expect an average return of $42. If you want a social media strategy but have not developed email, it is time to set up a dedicated email strategy, too.

To get started:
• Try Mailchimp or Constant Contact.
• Segment your database by user, resend to non-openers.
• Test your subject lines and personalize them to boost open rate 50%.

To improve ROI:
• Polish your look, simplify multiple font styles or colors.
• Aim for one compelling action.
• Optimize images, 46% of users open on mobile, with 29% happening on Apple iPhone.

– Rebecca Wells, C2 Communications

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