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In the first half of 2023, the market has been dominated by AI support, influential marketing and user-generated content. However, in this ever-changing market, what worked before may no longer work now.
Reevaluate your strategies and follow these tips to generate quality B2B (business-to-business) leads in the current market:
• Improve key pages – Add elements with critical information.
• Leverage your content campaign – AI-generated content should still be subjected to reviews.
• Focus on B2B platforms – Build a professional network.
• Offer free tools – Showcase what you can offer. Plan and make use of available tools to form worthwhile partnerships.
– Cyndee Woolley, APR, C2 Communications
