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In summer, the retail industry tends to experience a slump in sales and a decrease in customer traffic as festivals, concerts and other outdoor activities become more in demand.
However, with the proper marketing and public relations strategies, you can continue to drive sales and engage with customers while getting your business prepped for the following holiday season.
Here are some PR tips for your summer marketing strategy:
• Provide limited-edition summer offers.
• Introduce summer contests and giveaways.
• Share newsworthy stories as press releases.
• Release a business calendar of events.
• Follow holidays and observances.
For more information, visit c2-com.com.
– Cyndee Woolley, APR, C2 Communications