Creating surveys that generate results

We exist in a largely digital community where it’s easy to offer product and service opinions through a comment on social media. Online surveys offer organizations measurable and actionable tools for obtaining input on products and services.

The following tips will help you create and launch a productive survey:

• Simplify question wording.

• Keep the survey short.

• Pre-test the survey.

• Make the survey accessible to those with disabilities.

When you’re asking for feedback from a survey, there are many important factors to keep in mind such as shareability, timing and formatting. To ensure a high completion rate, keep it simple.

– Patricia Mills, C2 Communications