Home Editor's Columns 8 public relations trends to make your outreach more impactful

8 public relations trends to make your outreach more impactful

by The 100 Companies

Although authenticity, credibility and influence are critical foundations of effective public relations, shifts in our culture have brought new ways to think through communications strategies. Here are ways that you can connect to your key stakeholders more effectively:

1. Provide relevant, enjoyable and easy-to-digest content.

2. Support earned media with paid media.

3. Include diversity, inclusivity and mental health.

4. Launch a podcast to share your expertise.

5. Contribute more articles to media outlets.

6. Build communities for digital nomads.

7. Understand and utilize data from your digital campaigns.

8. Master hosting online events, because they are here to stay.

Learn more about these trends on our blog.

Cyndee Woolley, APR, C2 Communications 

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