Unlocking AI’s potential in PR: press release optimization and predictive analytics

On The A100 Podcast, I kick off a special three-part series on AI in PR. In this first installment, I dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy.

Press Release Optimization for SEO: I discuss how AI tools can suggest effective keywords, offer SEO formatting tips and customize press releases for different audiences.

Leveraging Predictive Analytics: You’ll also learn how AI-powered predictive analytics can anticipate audience preferences, forecast key metrics and fine-tune PR campaigns.

Explore these cutting-edge AI applications to help take your PR efforts to the next level.

– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100