Throwback products making a splash with ‘kidults’ this summer

Get ready for the summer of nostalgia. From the movie “Barbie” to the purple McDonald’s shake in honor of Grimace’s 52nd birthday, throwback products are making a big splash, particularly with what marketers call “kidults.” These kids at heart are responsible for about $9 billion in toy sales annually.

“There can be a lot of negative feelings about the present, especially in relation to technology and the economy – nostalgic products are a little relief to that,” says Neil Saunders, managing director of retail for data and analytics firm GlobalData.

He says this group is what’s keeping the toy industry afloat.

– Vikki Locke, C2 Communications