Even before social media marketing became a trend, businesses utilized it to reach out to customers. And, platforms continue to evolve and offer more opportunities to enhance marketing strategies for your markets.
Among the promising social media trends that Facebook offers are free and paid groups. These groups allow marketers to target clients and direct campaigns, effort, and resources to a specific audience.
If you are more of a LinkedIn user though, you might want to explore the Creator Mode on your profile settings. This feature gives influencers another channel to communicate directly with followers.
– Cyndee Woolley, APR, C2 Communications