76
Having trouble falling asleep? Try listening to the sound of frying chicken.
Sleep and wellness company Hatch has teamed up with KFC to create the new “Kentucky Fried Chicken Rain” content channel. According to Eric Palotta, CMO at Hatch, “When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio.”
Hatch worked very closely with KFC’s innovation team at their headquarters in Louisville, Kentucky to make sure the recordings were authentic. “When it comes right down to it, frying chicken really does sound like rain.”
– Vikki Locke, C2 Communications
