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Online fitness classes expanded greatly during the pandemic and remain popular, but much of the world is ready to head back to the gym … or studio as the case may be.
Pilates and yoga are expected to see impressive gains, with projections of market growth from $87,926 million in 2017 to $215,811 million by 2025, according to Allied Market Research. Health experts believe that increased focus on stress management, cardiovascular health, posture and coordination may be fueling the interest.
Studio owners are focusing their marketing efforts on less expensive and more targeted digital advertising, social media and video to engage members.
– Paula Serrano, C2 Communications
