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Information is different than data


On a daily basis, we’re inundated with bits and pieces of data from email, to news outlets, to social media. Anyone can collect bits, bytes and binary code to collect and build a stockpile of data. The real value is in finding actionable information within the data streams.

Local firm Metro Forecasting Models seeks to do just that. CEO David Farmer explains how the firm’s Interactive Growth Model uses nonlinear extrapolations to accurately predict population, housing and commercial demand in various markets.

Data trends give direction on how many schools to build, road traffic demand and other critical infrastructure needs.

Cyndee Woolley, APR, C2 Communications

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