In a recent video interview with The A100, recorded live at ASAE’s 2024 Annual Conference, Shannon Reed, senior director of engagement at the Electrochemical Society, shares their approach to driving membership growth and building community.
Reed highlights success in increasing membership by nearly 4,000 since the pandemic, thanks to a renewed focus on member feedback and engagement strategies. He also emphasizes the importance of understanding member needs and customizing their experiences.
Additionally, Reed discusses the Free the Science initiative, which advocates for open access to research, providing valuable insights into how associations can successfully drive engagement while advancing their mission.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100
