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As a brand, your words must be meaningful and memorable to make your message recognizable by your audience. Like your brand’s visual identity, your copy qualities help create the brand’s overall experience.
Every brand requires copy standards to guide brainstorming, business writing and crafting marketing communication pieces including scripts, digital ads, e-blasts, social media posts, signage and more. Driven by copywriting fundamentals and common sense, copy standards apply to every brand.
Anyone representing the brand at any level should also abide by copy standards in verbal communication with clients and prospects.
The main points? Be clear. Be concise. Be consistent.
– Jama Dock, Wilson Creative Group
