Understanding analytics terms can sometimes be a headache, even for the most experienced person. We found a blog post that shares some commonly used terms you should know.
“Traffic” refers to the flow of people visiting a website. The term “user” or “unique user” is the same thing as “unique visitor” or “website visitor” and refers to a distinct device that has visited a site or article.
A “hit” is the number of files “downloaded” on a site. A “visit” is measured by one person visiting a page of a website. “Impressions” refers to a single element on a page.
– Allison Silverstein, C2 Communications