In 2022, marketers will still be able to rely on social media ads for effective customer journey messaging. However, community engagement and quality content will keep outperforming paid advertising. Customer service dedicated social media channels will also become more prominent.
TikTok will continue to dominate the social media platforms, the Metaverse hesitancy will change as it further develops in 2022 and micro-influencers and influencers will continue to impact the way consumers view a brand and consume content.
Get ready for a year filled with lots of technological advancements, customer service focused and creative short video social media atmosphere.