Social media is one of the most effective advertisements for your company. Follow these three tips for creating eye-catching imagery that increases engagement.
1. Don’t always use stock images. Consider hiring a photographer to take images of your company, employees and clients. Use those images for your content and ads.
2. Pay attention to your color schemes. Try to use branded color schemes, or for certain products, use complementary color schemes. A great example is Spotify.
3. Make custom GIFs. Creating GIFs that are compelling or funny will create organic engagement that will ultimately drive people to your website.