Home Business Amplify digital results with a SMART plan

Amplify digital results with a SMART plan

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As we approach Small Business Week, we wanted to share a SMART reminder about planning and systems for digital strategy in small business.

When you think goals, make them SMART by making them:

• Specific – goals for your digital media should have a specific end result.

• Measurable – metrics like follows, likes, clicks and page views can track success.

• Attainable – develop a plan to reach a challenging goal.

• Realistic – list your capabilities and hurdles honestly.

• Time-bound – set a time for achieving your desired result.

With a focused plan and system, you can achieve your business goals and grow your online presence.

Patricia Mills, C2 Communications

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